Regular micro friend asked, said never done marketing, marketing to want to go, how to prepare, what to read and websites to find a job what started it? Look more broadly summarized under such novice 2 categories: one is just (forthcoming) graduate students, regardless of whether learning marketing professionals into the community everything from zero, the vast majority of books theoretical or empirical roots; the other is working for some time and want to transfer from other jobs to marketing up, before they may be sales, customer service, accounting, teacher or design, etc., work experience but no professional experience. So how do they start? I know what a lot of people are thinking about reading a book or take a course on what can quickly get started, enter the state, in fact, these are not possible, corporate marketing is a very practical work, so the first step I would advise people who have this idea as soon as possible to dispel the idea. Today, combined with his experience, to give you some suggestions for reference. ▍ want to learn how to swim into the water feet first to say. Do not know the feeling of feet in the water, to dispel the fear of water and how to learn to swim it? So first find a marketing-related work done, you can start from a broken link, such as marketing planning classes, you can are activities planned or text planning; such is the marketing category, search optimization, Baidu auction, RTB advertising, micro-marketing, email promotion and so on, as long as you contact one of these categories will have the opportunity to work step by step to learn more. At least the first year or so practical cook, will have the feeling, of course, the intensity of the work-related, I advocate the practice of early high strength, so that someone else might you one year more than two years of harvest. ▍ practice and learning together. With practice, you just head Director you will have problems, and a large number of issues, this time you need to learn. Reading, see the article, circle exchanges. Reading I think is necessary, because the book is relatively system could help you sort out the framework, as is the usual practice those ideas fragmented. But first look very relevant to your practice books, in front of the work did not do a good job looking at some very far away from their own knowledge is not very good. Second, optimistic book, look inside the circle agree that the classic bestseller books instead of foam. In fact, on the site, or micro-channel to see the article, such as brand password, Marketing, ClickZ Network, sent on behalf of the net, determined people will find different emphasis on their own, so you need to look at selective, habit. Circle is your chance to exchange their problems and achievements with others to communicate, you can add one more recognized industry circles. ▍ into the circle should be selected, what kind of person you want to do marketing in China there are several types of rings, the local roots of some of these people mostly from the early Internet Water Army and hype several categories of experience, focus on eye effect;? Brand Marketing category, most of them are foreign companies in an earlier group of marketing people, to understand branding and marketing, interactive marketing, and now there are some people who 4A also joined in, their characteristics are good at starting from the brand, there is a relatively complete package of marketing theory system, generally tall enterprise like this kind of play; Institute research, and there's a lot of people do not have a deep corporate trader experience, but more research trends at home and abroad, in theory, relatively close to the brand marketing piece. From now on in-depth social marketing, grassroots play has slowly no longer popular, so you rarely see five hundred companies to spoof vulgar hype, they always play to the brand for the bottom line. Pursuit of systematic marketing operations ideas, rather than one-off ideas or speculation. There ▍ basis then choose a more suitable platform. You want to learn the practice of critical company may want to have the resources to have a platform for you to play, or you just never imagine. So sometimes also the chance and luck, but you need to learn to grasp. When you do not have a special time in the early days you might at a small party or a party, it does not matter what you put on a piece of fine hand so specialized, and then wait for an opportunity as a springboard to a company make you play better go. As for the future of course, who do not know how, have to rely on yourself. In any case, you must choose a marketing chose a busy and happy life.